What platform should I build my business website on?



The pandemic has shown the Caribbean region the importance of going digital to do business, generate leads and sales for our businesses. The most important digital asset a business needs is a website, and it is the asset that businesses struggle with the most, due to lack of information on how they work in a digital strategy or on the platform they need to use that works well in the Caribbean context.

Today we are going to discuss the platform on which you should build your website.

I know many of you have heard of platforms like Wix, WordPress, Squarespace, Shopify, Magento, Prestashop and many more. There are hundreds of platforms you can use, and all of them have their pros/cons, but where Caribbean entrepreneurs make their biggest mistake is when choosing a platform to rely on.

Naturally, people are jumping on Google and YouTube to read reviews and learn more about all these amazing platforms. But the problem is that 95% of the information they read online comes from the American market, and most of the information is irrelevant to the Caribbean. Listening to most information on anyone’s website platforms outside the country will lead you down the path of wasting money and time.

That’s because we don’t ask the most important question when choosing a platform, which is, “Can I get paid on this platform?”

This is the first question you should ask yourself. Even if you don’t plan to use any of the e-commerce features right now too often people start with business news or blogs and then when they realize they want to start e-commerce , they cannot be paid. the platform they use.

That being said, the best platform to use if you are in TT is the website platform that allows you to do e-commerce.

Here is a list of all the platforms we can use to do e-commerce if you use the First Atlantic Commerce payment gateway: WordPress, Wix, Shopify, Magento, 3dCart, Prestashop, Opencart, Joomla, Nidux.

If you decide to use Wipay, it connects to WordPress, Opencart and Magento.

Using any other platform than those listed there means that you will not be able to use any of the Caribbean payment gateways to get paid online, whether your customers are local or international.

Square space. ap[platformformepopulairen’aaucuneintégrationavecl’unedenospasserellesdepaiementdanslesCaraïbescequienfaitl’unedespiresplates-formesàutiliserpourlespropriétairesd’entrepriseenTTPourutiliserSquarespacevousdevrezutiliserPayPalcommepasserelledepaiementpuisgérerlesrestrictionsdePayPalN’oubliezpasquetoutlemonden’apasledroitderetirerdesfondsdePayPalenTT[opularplatformhasnointegrationswithanyofourpaymentgatewaysintheCaribbeanwhichmakesitoneoftheworstplatformstouseforbusinessownersinTTTouseSquarespaceyouwillneedtousePayPalasyourpaymentgatewayandthendealwithPayPal’srestrictionsRemembernoteverybodyisgrantedaccesstowithdrawfundsfromPayPalinTT[plate-formepopulairen’aaucuneintégrationavecl’unedenospasserellesdepaiementdanslesCaraïbescequienfaitl’unedespiresplates-formesàutiliserpourlespropriétairesd’entrepriseenTTPourutiliserSquarespacevousdevrezutiliserPayPalcommepasserelledepaiementpuisgérerlesrestrictionsdePayPalN’oubliezpasquetoutlemonden’apasledroitderetirerdesfondsdePayPalenTT[opularplatformhasnointegrationswithanyofourpaymentgatewaysintheCaribbeanwhichmakesitoneoftheworstplatformstouseforbusinessownersinTTTouseSquarespaceyouwillneedtousePayPalasyourpaymentgatewayandthendealwithPayPal’srestrictionsRemembernoteverybodyisgrantedaccesstowithdrawfundsfromPayPalinTT

The other way to use Squarespace would be if you register your business in the US and open a US bank account. It’s a process the average TT business owner won’t go through, but it’s an option.

I believe all platforms are great in their own way and I am not knocking any of them.

What I’m saying is if you’re a business, the question you need to focus on is whether you can get paid on the platform. If you don’t want to worry about getting paid on your website, use one of the platforms that connect to one of our Caribbean payment gateways, so that if something happens, you have a better chance of having your problems solved by a company that operates in your country.

Your website is the foundation of your online business. Here in the Caribbean, there is no social media platform that gives us the functionality of e-commerce: the ability to sell goods and get paid through their channels. These are not active for us and that is why having your website is of utmost importance.

Being able to get paid online by your customers and allowing your business to run 24/7 without your presence is always necessary.

You don’t need to DM Amazon for price or message them to place an order. I want it for your business too.

In our next Digipreneur column, we’ll look at the checkout process on each of these website platforms, so you know exactly what you’ll need to sell your products or services through your website.

To learn more about building your online business and digital presence, visit Keronrose.com. Follow IG/Tiktok/Linkedin @keronrose and check out the Digipreneur FM podcast on any podcast directory.

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