TECH TALK WITH MIKE: Use CloudFlare to Speed ​​Up Your Business Website | Across Indiana


There are three key things that are important when finding a web host for your business website: speed, security, and scalability. A fast website can improve search engine rankings, improve traffic, and increase site retention. Meanwhile, enhanced security ensures peace of mind for you and your customers. Plus, scalability gives you the tools you need to grow with few constraints.

Cloudflare can provide you with all three of these. But what exactly is it and how can CDN increase speed, security, and scalability? Let’s find out.


Cloudflare is a United States-based content delivery network. Content delivery networks, also called content delivery networks, are geographically distributed content servers. Their data centers were created to provide high availability and performance. They distribute the services spatially in relation to the end users. Thus bringing the content closer to the user’s geographic location.

Cloudflare is one of the largest CDNs in the world, handling around 10% of global internet traffic. It was founded in 2009 and is present in more than 100 countries. Over 8 million internet properties are on Cloudflare.


Cloudflare acts as an intermediary between the client and the server. It is a reverse proxy server that mirrors and caches websites. It grabs resources from service providers and delivers them to customers.

The value comes from the CDN’s ability to store content on the nearest edge server. This brings the content closer to the user. Which means it takes a lot less time to get the same resources back than when you get them directly from the service provider.

This middle-of-the-road approach also enables Cloudflare to deliver business scalability and security resources. For example, processing power and on-demand data storage.


If you are wondering whether you should use Cloudflare, the answer is a big one – YES! Here are some of the benefits of Cloudflare for small and medium businesses.

• It reduces latency: Latency is the time it takes for a client to communicate with the service provider’s server. This is the time between the client’s initial service request and the server’s first response.

Latency depends on a lot of things. However, the most important is the physical distance between communicating devices. The longer the distance, the greater the latency. With over 187 data centers in over 100 countries, Cloudflare brings content closer to users, reducing latency many times over.

• It reduces server strain: Server strain occurs when a server is facing more demands than it can comfortably handle. Unfortunately, this is not uncommon. Periodically, businesses receive tons of traffic due to a viral social media post, successful Google ad, etc. Sometimes this can even lead to server crashes.

Cloudflare resolves server stress in two ways. First, it serves as a proxy server between the client and the service provider. Thus protecting the business from potentially excessive traffic. Second, it stores a cached version of your site and sends it to clients in case the origin server goes down. So you keep efficiently always online.

• Protects against malicious traffic: Finally, we are all aware of the current state of cybersecurity. Unfortunately, this is an extremely worrying situation. On the one hand, the number of cybercriminals is constantly increasing. Worse yet, criminals are constantly developing new tools, technologies and strategies to infiltrate organizations and break into business systems.

Cloudflare alone cannot ensure the complete security of your business systems. However, placed between your site and the rest of the world, it protects your site against Distributed Denial of Service (DDoS) attacks, comment spam, content scalping, and many other common attacks.


In addition to the three benefits above, Cloudflare also automatically provides businesses with Secure Socket Layer certificates for all proxy domains. Users are also reporting reduced bandwidth costs. So, yes, your business could definitely benefit from using Cloudflare.

Mike Gingerich is President of Digital Hill Multimedia (, a web design, web software and social media marketing company from Goshen. He is also a business blogger on technology, marketing and growth. Learn more about

Mike Gingerich is President of Digital Hill Multimedia (, a web design, web software and social media marketing company from Goshen. He is also a business blogger on technology, marketing and growth. Learn more about

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