Students present enterprising business ideas to the university community

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As part of an innovative entrepreneurship course, more than 180 students researched and developed business concepts that were analyzed by a panel of business leaders.

June 4, 2020

By Renee Chmiel, Office of Marketing and Communications

Students virtually presented their business concepts in an innovative entrepreneurship course.

Alexandra Kettyle ’23 and her classmates wanted to find a way to make transportation more affordable for students. They also wanted to help reduce plastic waste.

Image of Alexandra Kettyle '23.
Alexandra Kettyle ’23.

As part of a project for their course “Introduction to Business and Entrepreneurship”, they developed the idea of ​​”Recycle Rides”, a company that would meet both challenges by monetizing plastic waste reduction and issuing credits for the use of transport via a mobile application. .

Kettyle and his teammates showcased their idea at the Nicholson Business Plan exhibit, the climactic experience for students taking the course, taking first place.

“It was very exciting to know that all of our hard work paid off,” said Kettyle, a marketer. “It was an amazing experience, and I was so excited to have had this opportunity as a freshman.”

Kettyle and his teammates will see their team’s name added to the Nicholson Business Plan Expo Cup, which is on display in the lobby of Orange Campus. The competition, which took place via Zoom due to the global coronavirus pandemic, allowed more than 180 students from 10 class sections to work as a team to develop business ideas, learn how to write business plans, and present and argue their ideas.

“I learned a lot about adaptability and professionalism in the business world and how this can translate into all industries.”Grace Friedman ’23

The teams presented their ideas to a panel of judges who are part of the Pompea College of Business Advisory Board, as well as faculty members and winners of last year’s competition.

Image of Grace Friedman '23.
Grace Friedman ’23.

Grace Friedman ’23, an art major, has served as CEO and Creative Director of her team, FreshPower. She and her teammates developed an idea to use food waste to power homes in an environmentally friendly way.

“By attending this course, I learned a lot about adaptability and professionalism in the business world and how this can translate into all industries,” said Friedman, who is considering getting a minor. in business. “We realized that our business can have a positive impact on the environment and that there is a large market for our service. ”

First offered last spring, “Introduction to Business and Entrepreneurship” is compulsory for all first-year students of Pompea College of Business, and it is open to students of all fields of study. It is offered each fall and spring, with a climactic exhibition at the end of each semester.

The program honors Alexander Nicholson Jr. ’63 AS, ’65, ’78 EMBA, a longtime supporter of the University and former member of the Board of Governors who owned and operated a successful insurance agency.

“It’s an amazing experience,” said Brian Kench, Ph.D., Dean of Pompea College of Business. “Students learn to connect with each other. They learn resilience and develop skills that will serve them for years to come. ”

Image of Brian Esposito '22 and his teammates developed Smart Pipe.
Brian Esposito ’22 and his teammates developed Smart Pipe.

Brian Esposito ’22 and his teammates were inspired to develop their business idea, Smart Pipe, when they realized how much water an average person uses each day. Their company would create and develop “smart pipes” connected to a home’s main water supply to monitor and control water consumption through a smartphone app. They hope the tool will help reduce water wastage.

“I learned to be a stronger leader and to act quickly under pressure,” said Esposito, a business management student. “Although I had been a group leader in the past, this project was different because I had never designed a product or service from scratch before. I also learned to make constructive decisions under pressure.


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