Why should you invest in a small business website builder? Building a strong digital presence is essential if you want your business to be successful in the modern world. With the invention of beginner-friendly website builder software, setting up your online business has become easier than ever.
Building a site from scratch may still prove to be too difficult or time consuming for some business owners, in which case hiring a professional web designer may be a better option. But for those with the time and inclination, using a small business website builder might be the best option.
In this article, we take a close look at what exactly a small business website builder is, why you might decide to use one, and which of them are also among the best. best website builders currently on the market.
What is a small business website builder?
A website builder is, in simple terms, any platform that can be used to build a new site. Typically, these come with a suite of tools to help you on your way, and you usually don’t need any special technical or coding skills to get started.
But it’s not always that simple. There are hundreds of different website builders out there, and they are far from equal. Some are designed for experienced developers who need a more streamlined website building platform. Others are designed for absolute beginners or can focus on particular aspects of the site building process.
As you may have guessed, a small business website builder is specially designed to help small business owners develop an online presence.
They sometimes come with company-specific tools, such as e-commerce integrations or online booking features. Or they may just have a large selection of custom templates, an intuitive editor, or other handy tools to get you started.
What Are the Benefits of Using a Small Business Website Builder?
There are many benefits associated with using a website builder designed for small business, and here we take a closer look at some of the most important.
Since website builders typically come with a suite of prebuilt templates, streamlined editing tools, and great third-party integrations, you’ll often be able to get a new site live in just a few hours.
Compare that to coding a website from scratch, which can take days or even weeks, and the time-saving benefits are immediately evident.
Paying someone to build a new site is likely to cost you at least a few thousand dollars, if you don’t need custom tools or special coded integrations. So using a website builder will almost certainly help you save money.
Most website builders start somewhere in the region of $ 20 a month or less. In addition, you will have few other ongoing costs, especially if you take care of the maintenance and design of the website yourself.
If you are paying someone to design and build your website for you, it can be difficult to get it the way you want it. Details can get lost in the communication and you could end up paying a small fortune for a site that isn’t even close to what you expected.
With a small business website builder, you will be able to fine-tune your design to get it exactly the way you want it. You can select an attractive template, customize overall design settings, and add your own personalized content for a truly brand-consistent site.
What Should I Look For In A Small Business Website Builder?
It’s all well and good to decide to invest in a website builder, but choosing one that is right for your business can become an overwhelming task. With that in mind, here are some of the most important things you should look out for when selecting one.
Most platforms come with at least a few templates, which are designed to make it easier to get your business website up and running. But it’s important to understand that some platforms offer significantly more (or better) models than others.
Some, like Weebly and Square space, are known for their extremely attractive and professionally designed models. Others, like Wix, come with a huge library of themes for you to choose from. And then there are some, like Come on daddy Where Site123, which only have basic designs.
Choosing a builder can also be a bit more complicated as it can be difficult to know how tricky a rig is to use until you’ve actually tried it. Again, not all website builders are created equal. Some are aimed directly at beginners, which means they’re streamlined and easy to use. Others can be more confusing, especially once you start adding additional customization tools.
When it comes to editing capabilities, choosing the right website builder for your business really depends on the level of design customization you are looking for.
Search engine optimization (SEO) is a crucial consideration when building a small business website. Basically, you need to make sure that the website builder you select comes with some basic SEO tools, so that potential customers can find you online.
This certainly won’t apply to everyone, but if you want to sell any products or services through your website, you need to make sure you choose a builder with at least a few basic ecommerce integrations. Additionally, those who want to make online selling a priority should consider a top ecommerce platform with more advanced online selling tools.
Our recommendations from small business website builders
With literally hundreds of website builders out there, finding the right one for your business can be a challenge. You might have, for example, heard of popular platforms like Wix and Squarespace – even if you didn’t know what they were back then.
For those who are considering starting a small business website, there are a few platforms that stand out from the crowd. If your priority is to get online quickly, GoDaddy and Site123 are two great options. Both come with a free plan for you to try out, along with beginner-friendly design features and basic templates.
However, they’re pretty straightforward, so don’t expect advanced features. You can read our GoDaddy website builder review and our Site123 review to learn more about these two platforms.
Those looking to add an online store will love Weebly. It comes with a wide range of top ecommerce features, along with extremely attractive templates and plenty of integrations to add extra tools to your site. Read our review of the Weebly website builder to find out more.
Alternatively, Wix offers excellent design flexibility. You will find more than 500 templates on which to base your site, as well as arguably the most powerful editor on the market. Our full Wix review provides more details about the builder and its features.
Whichever option you choose, it’s a good idea to spend some time testing out several different platforms before settling on one. Most website builders offer some sort of free plan or free trial, and we highly recommend that you take advantage of it.
All things considered, it is definitely worth investing in a small business website builder. Even at the high end of the spectrum, you shouldn’t have to pay more than $ 50 per month, which is next to nothing compared to web development costs.
Moreover, if you are using a website builder, you will also be able to take care of the ongoing management and maintenance yourself. To learn more, see our guides best website builders for general use, the best website builders for ecommerce, and the best website builders for beginners.