Google renames Workspace enterprise software

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FILE PHOTO: A Google sign is displayed at one of the company’s office complexes in Irvine, California, U.S., July 27, 2020. REUTERS/Mike Blake/File Photo

OAKLAND, Calif. (Reuters) – Alphabet Inc’s GOOGL.O con on Tuesday announced Google Workspace as the new name for its set of business tools, including email and document editing, replacing the G Suite brand introduced in 2016.

The rebranding coincides with the launch of features that integrate the various services, such as the ability to have a video chat with colleagues displayed in a small box in the corner of a document editing window.

The coronavirus pandemic has accelerated sales of online business tools and forced vendors like Google and Microsoft Corp MSFT.O to reshape their offering to virtually mimic office routines, such as coffee breaks.

Google Vice President Javier Soltero said the new name reflects that “work no longer takes place in a physical space called an office.”

The new features will also be available in the coming months for consumers who don’t pay for Gmail, Google Docs and the other tools. Google said it has 2.6 billion accounts, including paid and free accounts, that are active on these services each month.

Reporting by Paresh Dave; edited by Richard Pullin


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