OAKLAND, Calif. (Reuters) – Alphabet Inc’s GOOGL.O con Tuesday announced that Google Workspace is the new name for its business toolset, including email and document editing, replacing the G Suite brand introduced in 2016.
The rebranding coincides with the launch of features that integrate different services, such as the ability to have a video chat with colleagues displayed in a small box at the corner of a document editing window.
The coronavirus pandemic has boosted sales of online business tools and forced vendors like Google and Microsoft Corp to MSFT.O to reshape their offering in an effort to virtually mimic office routines, such as coffee breaks.
Google vice president Javier Soltero said the new name reflected that “work no longer takes place in a physical space called an office.”
The new features will also be available in the coming months for consumers who don’t pay for Gmail, Google Docs, and other tools. Google said it has 2.6 billion accounts, including paid and free, that are active on these services each month.
Reporting by Paresh Dave; edited by Richard Pullin