In a world where almost everyone is connected to the internet, the greatest harm you can do to your business is not take advantage of the limitless resources it has to offer.
Reaching a wider audience and getting your name known to the world is now easier than ever. All you have to do is apply a few basic online marketing strategies and your business can grow dramatically.
A website is your domain, your territory, and most importantly, one of the first ways a potential customer interacts with your business. So why wouldn’t you consider starting one for your business “Websites are the heart of any business, but how can you launch a strong online presence if you don’t have the budget for it” Eh well, this is where web builders help small business owners and entrepreneurs come in. A professional Website builder, like WebDo, will give you all the tools you need to start your business and increase your sales.
Here are some basic steps you should take into consideration when building your business website.
Get a good domain name
Yes the domain name it still matters! First of all, before creating any website, you should always think of a catchy domain name that will match your brand. You’ll want to choose a name that’s easy to hear, quick to remember, and eye-catching. You can follow the tips below whenever you want to choose your website domain name:
- Make spelling easier
- Keep it as short as possible
- Use the right domain extension
- Avoid numbers and hyphens
- If possible, stick with .com
- Make the address wide to facilitate future expansion
- Create SEO friendly URL
Buy a secure and scalable website hosting service
Have you ever wondered how your customers can get to a website that you create in your bedroom “Well that’s what a web hosting service Is. In order to get your brand known to the world you will need to make your website ‘live’ and to do this you will need to host the website. To host your website, you will need to work with a web hosting company. If you are building your site using a builder, that builder will be included in the package for you.
There are several options for hosting your business website, but shared hosting is the cheapest for a small business website. However, before you proceed with hosting your website, make sure that you are working with a trusted provider who offers an easily scalable plan.
Display a clear description of your business
A website should clearly show what your business is all about, right from the first page. Remember that no one will be browsing your website indefinitely if the information they are looking for is not straightforward and accessible. Additionally, no search engine will rank an ambiguous website. It is therefore important that you make it clear what your website is all about and what it offers.
Set up the best content management system
Website creation is now days past a few HTML lines. Nowadays, you need to have a good structure and informative content for your website to rank well.
A content management system (CMS) is an application or software used to create and manage digital content. From texts, images and videos to other forms of visuals and graphics, a CMS will help you manage and organize them to give your website a stylish touch. Website builders offer all of this and more, but if you’re more tech-savvy, you might want to go with a more complicated CMS.
Create an attractive website design
When people visit a website, they expect a good user experience, which means no boring elements, overloaded content, or poor design. If you want your website to attract the right amount of traffic, make sure that its appearance leaves a good impression on visitors. To improve your website design, you can apply the following tips:
- Use beautiful graphics and easy-to-read fonts
- Research the competition to see how they design and optimize their websites
- Design an intuitive navigation system
- Include obvious calls to action
- Create eye-catching pages
In conclusion, having a website paired with a good marketing strategy will take your business to a whole new level. On that note, you can use the help of some marketing applications to further improve your digital marketing goals.
DISCLAIMER: Q-Bis Consult SRL – the “Cloud platform for software applications” project is co-financed by the European Regional Development Fund under the Operational Program Competitiveness 2014-2020. The contents of this material do not necessarily represent the official position of the European Union or of the Government of Romania.