SEO is awesome. Social media and email marketing are also pretty effective strategies. But the truth is, you can’t always rely on these alone to drive traffic to your site.
SEO takes forever to deliver results.
Social media and email marketing both depend on the size of your existing contacts (audience base).
There is, however, another strategy that is neither limited in scope nor time. And that’s paid traffic.
What is paid traffic?
Paid traffic is the act of buying clicks on a publisher’s website for the purpose of driving traffic to their website.
When you buy website clicks of a publisher, you expose your brand (online business) to as much of your target audience as your money can buy. For example, suppose you buy 1,000 clicks from a publisher’s website. It just means that you are asking the publisher to send 1000 new visitors to your site. It could send all 1,000 visitors at once, or it could send them in batches.
Whichever way they choose to send it, the end result is that your site will receive 1000 new visitors.
Traditionally, people dreaded the idea of buying web traffic because it was perceived that the majority of publishers only provided low quality traffic.
The narrative has changed recently, however. Now, it’s practically possible to buy web traffic tailored to your website niche. In other words, you will have site visitors who are genuinely interested in patronizing your business.
With that said, let’s take a look at some of the reasons it makes sense to buy web traffic for a business website.
5 Reasons To Consider Buying Web Traffic For Your Business Website
1. It exposes your business to prospects in real time
The beauty of buying web traffic is that it exposes your brand to people who are looking for exactly what you are selling. Unlike SEO or other marketing campaigns – which typically target your entire audience – paid traffic always targets a specific fraction of your audience.
For example, let’s say your business deals with the sale of sunglasses for women. When you buy web clicks from a reputable publisher like and web traffic what they do is they identify authority websites where people interested in your type of sunglasses can be found. Then, they’ll drive traffic from those sites to yours, driving sales along the way.
2. It’s a faster way to be successful
It is true that SEO is the best source of traffic to a website. But with the intense competition for Google’s first pages, it’s really difficult (and nearly impossible) for site owners to reap the rewards of short-term SEO investment.
In most cases, you can only expect long term results. So where does that leave you in the short term?
This is where the practice of buying traffic comes in. You can buy clicks on your website and start driving real-time visitors to your site as soon as you place an order.
3. It can boost your SEO investments
Strangely enough, buying traffic actually bodes well for any long term SEO investments you make.
As you may know, one of the most important SEO ranking factors is the bounce rate. Bounce rate is the percentage of people who visit your site and then rush out without wasting time. It is believed that if you have a high bounce rate, it signals to Google that the content on your site is poor and as such affects your ranking on the SERPs.
So how does buying traffic help? You ask yourself.
When you buy web clicks, you are actually bringing in engaged visitors to your site, people interested in your offers. As such, there’s a good chance they’ll stay on your pages for a long time.
4. This brings you where SEO might not
It is true that Google, and other search engines, are the biggest sources of information for people today.
In reality, according to Think with Google, 51% of global buyers say they use the Google search bar to research a purchase they plan to make online.
But that doesn’t mean everything people know, they’ve learned it on Google. People are also finding out about things on social media, online forums, blogs, and other digital channels.
Unfortunately, SEO can only give you search engine visibility. What about other digital platforms not covered by search engines? How would the people there find out about you?
With the help of clicks bought! Beyond the reach of search engines, buying web clicks can get you exposed on platforms you didn’t even know existed.
5. It is much more profitable
Finally, buying web clicks is much more profitable than most web traffic provisioning strategies. For example, you could spend thousands of dollars on an SEO campaign. And that still wouldn’t guarantee a result.
On the other hand, every dollar spent on clicks purchased is guaranteed to bring results, as you only pay when someone clicks on your ad or visits your site.