There are two basic markets you can sell to: consumers and businesses. The divisions are quite obvious. For example, if you sell women’s clothing in a retail store, your market is made up of consumers.
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Now, if you are selling office supplies, your target market is commerce (called B2B sales, business to business ). Meet models who have successfully sold themselves to other companies.
1. Healthy eating in the office or at home
Eye fatigue, back pain, gastrointestinal discomfort, obesity, exhaustion, chronic fatigue syndrome and stress are the main health problems that affect Mexicans at work, in addition to the most common causes. more frequent low labor productivity, according to the Aon Health Survey 2016 . It helps fight overweight and sedentary lifestyle issues at work by providing an alternative to unhealthy eating with a cart selling healthy foods and morning snacks. Research quarterly alliances across businesses and analyze your consumers’ reaction to deal renewals.
2. Outdoor advertising
An effective way for businesses to market their products and services is to advertise on billboards, neon signs, stands, buses and awnings on public roads. The outdoor advertising industry generated $ 7 billion in the country in 2015, according to the companies that are part of it. Create an agency specializing in this type of advertising and offer your clients new ideas designed by designers and marketing experts who can work remotely. Offer your services on an attractive site and favor small and medium-sized businesses (240,000 according to Inegi), which are looking for alternatives to position themselves.
3. Cardboard furniture
One of the concerns of consumers today is responsible consumption; So they try to acquire products made with renewable materials that do not affect the environment. Cardboard is ecological, recyclable and very resistant. In addition, it allows to design and manufacture furniture of all kinds. Become a distributor of furniture made from this material and focus on the corporate market, which every day incorporates more social responsibility actions into its operations. Set up a website as an online catalog and schedule your time to visit your customers in the morning.
4. Travel agency for conventions
In 2015, Mexico was placed as the second preferred destination to organize events in Latin America, and the fourth on the continent, with the holding of 184 congresses, according to the Council for the Promotion of Mexican Tourism (CPTM). Coordinate these types of trips for specialty niches like medical or direct selling. You will have more opportunities if you join a recognized brand with extensive industry experience that has strategic allies and volume discounts. Your job will be to train and supervise your staff to ensure they provide exceptional customer and visitor service.
5. Online tutorials for SMEs
One in five adults in Latin America is starting or owning a business for about three years, notes LinkedIn company video2brain. Entrepreneurs need skills training focused on marketing, sales, finance, e-mailing , social media and Office, among others. Use your experience in these subjects, or create an alliance with a platform that shares this type of content, and create digital courses aimed at this segment. Design them in your spare time and set aside weekends to save and upload to your website.
6. Coaching for public speaking
Being able to stand in front of an audience and give a successful presentation can be the difference between making a sale or not. But according to a University of California study, 75% of people are afraid to speak in public. This fear occupies the first place in the classification of fears, above the fear of death, of the plane or of spiders, recalls this institution. If you are knowledgeable on the subject, offer public speaking coaching to executives and salespeople. Reserve the afternoons to serve your customers; Consider being flexible to accommodate their schedules.
Bad writing leads to bad communication and has a negative impact on the business world. It offers professional text research, writing and editing services under the figure of a ghostwriter (i.e. the credit and rights belong to the brand or company to which you provide the service). Create specialized content for niche markets, such as gourmands , metrosexual or runners , among others, through blogs, special reports and articles of interest. The key to having more customers is to generate unique, quality content and to meet the terms for marketing the content.
8. Accounting office
In Mexico, there are 52.7 million taxpayers; 5.6 million submitted their electronic declaration in May of this year, according to the Tax administration service (SAT). Manage your accounting by using a firm that also calculates and manages payroll, and provides tax, administrative and financial advice. Set up an office with chartered accountants who, although they work Monday through Friday, only need your supervision to ensure that all clients receive timely follow-up on their needs. In addition to this job, he has a set schedule in the morning to prospect for clients.
9. Vehicle tracking via GPS
Approximately 65,700 thefts against carriers are recorded each year in the Mexican road network, indicates the Transport Committee of the Chamber of Deputies . This theft is one of the most serious threats in the supply chain. Become a distributor of a GPS satellite tracking solution for vehicles, people and goods, with which your customers can track and improve the movements of their employees and delivery people. Your market: 125,000 freight trucking companies, with a fleet exceeding 310,000 units, according to the Ministry of Communications and Transport (TBS).
10. Cleaning of computer equipment
A study carried out by the British agency Who? , a specialist in consumer rights, points out that the computer keyboard can harbor even more germs than a toilet bowl. And since keeping it clean also prevents illness, cleaning electronics is an ideal service for offices and businesses. Buy equipment such as screwdrivers, mini vacuums, brushes, anti-static gloves, and lint-free rags. Do the services yourself and, as demand increases, train and supervise workers. Tip: Start cleaning awareness campaigns to gain more customers.
11. Mobile spa
According to the International Labor Organization (ILO), two million people die each year from work-related illnesses, while 160 million suffer from non-fatal conditions, such as stress, caused by their work activity. Improve the performance and mood of office workers by offering 10-15 minute express massages. Buy portable beds and rent a pair
of therapists to serve as many people as possible. Your job will be to oversee that business operations are running 100%. It offers quarterly packages and business promotions to get repeat customers.
12. Internet hosting service
Mexico already has 65 million Internet users, or 59% of the population, according to the Mexican Internet Association (Amipci). And if a company wants to position itself with consumers, it is imperative that it has a website. It offers web design and hosting service for newly created businesses. Join a business with a reseller hosting network that provides you with customer and account management software so you don’t have to bear the cost of servers. Also partner with a business incubator to get more customers.
13. Transport optimization
Half of the trips that freight carriers make to the country do not carry cargo, figures from the Mexican Institute of Transportation (IMT) show. Integrate these drivers into an online solution that allows them to better optimize their journeys. The platform will indicate to end users which route is available and the characteristics of the vehicle (capacity, whether or not it has a cold room and the type of goods it can transport). Your task will be to contact the owners of these trucks and convince them of the benefits of joining these types of solutions.
14. Business coaching
Seven in ten companies do not survive the first year of life, according to Inegi data. Become the figure who helps entrepreneurs achieve their goals, motivates them and keeps them focused on their goals so they don’t fall into the negative stats, offering them coaching for their businesses. If you have some knowledge of the subject, you can make visits three times a week, establish specific tasks with your client, and follow up on time. Although it doesn’t hurt to join a brand with international support that can certify your knowledge.
15. Sale of remanufactured cartridges
A toner cartridge requires almost a gallon of crude oil to be made and can take up to 450 years to decompose. In addition, 80% of (used) printers in the world end up in toxic waste, warns the NGO Fundación que Transforma. It helps to reduce the environmental damage of these components with the marketing of remanufactured cartridges which, in turn, are less expensive. Become a franchisee of a recognized brand and integrate printers and computer equipment into your offer.