Business websites and blog owners looking to make money from their websites know how important it is to drive traffic to their sites.
Whether through click-throughs or affiliate marketing, getting user traffic to your website is how you earn by owning a website – so begs the question – how do you drive traffic to your site website?
Well, here are 12 answers to that question.
Consider hiring an SEO professional with local knowledge
Search engine optimization, commonly referred to as SEO, is a booming field of online marketing.
It’s about optimizing your content for Google’s search algorithm so that your website appears on the first page of the Google search engine when consumers search.
As a business owner, you can choose to take courses to familiarize yourself with how SEO works. However, you better hire an SEO expert to handle your SEO needs for you.
It should be noted that you should only hire SEO professionals who know the region of your business.
For example, if your brand is based in Dubai and a large portion of your website users reside there, it is advisable to get your SEO services from a professional company based in Dubai with the experience to put your website in the limelight.
Writing guest posts
Another way to drive traffic to your business website is to write guest posts. It is a simple method of writing articles for other websites while inserting links that redirect users/readers to your page.
All you have to do is find a website that has similar content to yours, then you can offer to write articles for them with the agreement that you can place links to your own website. This way you can drive traffic from their website.
Stay active on social media pages
In our time, we cannot deny the role social media plays in influencing market decisions.
Maintaining a strong social media presence is important for your business as it can help drive traffic to your website.
For example, if you have a strong Twitter account, you can post links and excerpts from your articles on your page. It is a free advertising medium because social media like Twitter, Instagram and Facebook do not charge you for posting your content.
Advertisements are an important tool to popularize your business website. However, using ads can cost you a pretty penny.
Placing online advertisements on Google and social media like Twitter and Instagram would help you attract traffic to your website.
An ad campaign is a powerful way to drive traffic, but the platform you choose to use has its pros and cons that you need to consider before you start.
One of the fastest ways to retain users on your website is to introduce email newsletters.
An email newsletter serves to keep your users engaged and up to date with any ongoing activity on your website. Keep in mind that your newsletters need to be eye-catching and you also need to be careful not to send them out too frequently so they don’t come off as spam.
One thing that would always keep users coming back to your website is good content. If you don’t provide your users with well-written and engaging content, you can’t expect them to come back.
In fact, many users would visit a business website again just because their content was good.
If you are interested in driving traffic to your website, you must rank well on the search engine.
And one way to do that is to get quality backlinks. If reputable websites link your website as a source, it helps drive traffic to your site.
When users see that a popular and reputable website links to your website, they will be inclined to visit it.
Start an online community
You can also create an online community. It’s a good way to keep your users engaged and coming back, offering features like chat boxes and Q&A opportunities on your website can help you retain more users while retaining current users .
You can also use web apps like Discord to grow your website community and bring them together.
Write compelling headlines
The first thing a user sees before clicking on a website is its titles. Catchy titles attract traffic.
Your titles should be phrases that encourage people to open your page to check out the content for themselves. Titles are complex and you have to do it, because a bad title can even scare away customers.
Add social share
Another great way to increase traffic to your business website is to add social sharing buttons to your page.
When users have browsed an article, if they like it, they often want to share it with their friends. In order to make it less stressful for them, introduce share buttons as they encourage others to view your webpage.
You can also hire the services of an influencer to help drive traffic to your website.
Influencers are a good way to get more users for your website because they have a large following and, as the name suggests, their followers are often likely to do whatever an influencer tells them to do.
Use QR codes
QR codes are a way to drive traffic to your website. QR codes are cool barcodes that when scanned can direct a user to a website.
Which makes it a handy tool for anyone looking to generate traffic for their website.
You can print your QR code and display them in strategic places. However, you should note that the advertising content surrounding your QR code must resonate well with your target audience in order for traffic to pass through this route.