10 ideas to improve your business website


Your business website isn’t just a place for potential customers to learn about your business and possibly make purchases. It’s the face of your business, part of your online marketing plan, and more.

For tips on how to make your business website as effective as possible, check out these tips from members of our small business community.

Work to gain return visitors

Getting people to visit your website is an important first step. But if you want your business to be successful, you need repeat visitors. In this article On Target Marketing, Gabriel Shaoolian shares three easy ways to gain loyal visitors.

Add eCommerce stores to your website

Ecommerce platforms have become much more sophisticated in recent years. The amount of options you have for different types and features of stores can be overwhelming. This post on Inc by Anita Campbell shares five e-commerce stores that are easy to add to your website.

Sharpen your headline writing skills

The titles you use for blog posts and other parts of your website are extremely important because they can convince visitors to read or see what you have to say. This article by Ileane Smith understand some tips for writing great headlines. And the BizSugar community shared their contribution here.

Increase customer satisfaction with output overlays

You can use an output overlay on your website for a variety of reasons: to get customer feedback, to encourage interaction, and to help troubleshoot issues with your website. In this Exit Bee blog post, Victoria Stamati discusses the different types of exit overlays and the benefits they can have for business websites.

Protect your data against insider threats

You’ve probably already taken steps to protect your business data from external hacks or similar threats. But people who have privileged access to your data can also pose a threat. This article by Vadim Vladimirskiy on the ADAR PersonalCloud blog explains in more detail insider threats and how you can protect your data online.

Consider .Co and other domain extensions

For years, .com was the king of domain extensions. But now other extensions like .co and .io are impacting business websites. This article by Olivia Scala on Trellis discusses the growing trend of .co domain extensions and the like. You can also see discussion about posting to BizSugar.

Include educational content in your marketing

Including educational content on your website and other online marketing materials can help customers see you as an authority in your industry and enjoy many other benefits. Renee Teller discusses the benefits of including educational content in your marketing on the Carben Creative blog.

Boost your brand on social media

As an important arm of your online marketing efforts, your social media channels are like an extension of your website. So, your social media marketing efforts should reflect your brand and the hard work you put into your website. Gosia Letki actions some tips to boost your brand on social media on the Brand24 blog here.

Learn how to fail better

Failure is an inevitable part of running a business. But whether this failure is related to your website or other parts of your business, there are ways to fail that will keep your business from collapsing completely. In this Noobpreneur post, Chad Stewart Explain how you can best fail. And BizSugar members discussed the post further here.

Master the art of trial and error

Whether you’re working on your website building, marketing, or a number of other parts of your business, there are a few things that you will need to try out that might not work exactly. In this article from The Experiment, Danien Ndukwu shares some ideas on using trial and error as an entrepreneur.

If you would like to suggest your favorite small business content to consider for a future community roundup, please send your topical tips to: sbtips@gmail.com.

Website creation Photo via Shutterstock

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