10 important reasons to update your business website
Turn your outdated, tired and clunky website into an income-generating machine
Have you ever come across a website that looks old and outdated? What impression did it leave on you?
Many business owners don’t realize the importance of updating their websites. But just like your wardrobe, websites need a refresh every now and then. Think about a favorite outfit from a few years ago. It was probably the latest fad when you bought it, but a bit dated and out of place today.
Websites are no different. In fact, the “fad” of websites is changing much faster than the fashion for clothing. And websites have moving parts and very important work to do, so keeping up to date is all the more important.
If you feel like your website is a little tired, so are your potential customers. Here are 10 reasons to consider a website redesign.
First impressions of the website matter
Like I said website trends are changing quick. The startup website you created a few years ago can now look unprofessional by today’s standards.
Website visitors judge your website in seconds, so having a layout and graphic who are professional, attractive and engaging. That’s why investing in updating the look and feel of your website is almost always a smart investment.
Remember, your potential customers are making comparisons. The Internet makes it so easy for consumers to shop for rates and compare options.
This forces businesses to keep their websites fresh and engaging because the company with the sharpest website that offers the best resources and information wins.
Redesigning your website can have a big impact on how your entire business looks.
Websites can be designed to turn visitors into paying customers. In digital marketing terms, this is called ‘website conversions’, and it’s essential if you want to increase the success of your business.
A professional web design company can help you re-examine your website layout and content to increase sales conversions.
Updated web technologies
Whether your website was built in WordPress or uses another content management system (CMS), it is extremely important to continually upgrade to the latest version of the software.
Installing the latest security patches can prevent hackers from accessing your website. This can prevent data breaches of your customer information. It can also prevent hackers from abusing your servers by installing viruses or sending spam.
Likewise, old shopping cart systems are also very susceptible to hackers if they have not been maintained by the developers. This applies to purchased systems or open source – both require continual upgrades in order to stay ahead of hackers and users’ feature needs.
Offbeat commercial orientation
Your target market should always be the driving force behind your website, both in how it looks and in the information it provides. So, a change in your business should also lead to a change in your website.
Additionally, don’t forget to update the company information on your site as well. Maybe you have new employees to add, new credentials to feature in your bio, or new contact details if you’ve moved or stopped using your gmail address
Ultimately, it’s important to check your website regularly to make sure all of your information is up to date.
Google likes regularly updated websites
The freshness factor can greatly influence your website ranking as Google and other search engines prioritize current pages and articles. This means that if your website is outdated and hasn’t been updated for months or even years, it may drop in rank.
Adding a engaging blog to your website is another great way to keep things fresh and Google happy. And learn more about how Google’s new “web essentials” are impacting small business websites here.
Improving site structure boosts SEO (Search Engine Optimization)
The way your website is built can dramatically affect your SEO – that is, how your website organically appears in search engine results. A website redesign can improve the site architecture, page names, image names, meta tags, and content so that it is significantly more SEO friendly.
If your website isn’t getting the traffic you expected, professional SEO may be needed. And a little advice: building a website that is SEO from the start is only smart business.
It’s time to declutter
Over time, you’ve probably added content to your website here and there.
And while it’s great from a freshness standpoint, it can also make your website confusing, complicated, and less effective. Doing a website redesign offers the possibility of simplifying the wording, layout and navigation. This makes it easier for visitors to find what they are looking for without being distracted or confused.
It is not suitable for mobile
Your website should perform flawlessly on all possible screen sizes and shapes.
More and more website activity is happening on our phones, and at least half of your website traffic is mobile, if not a lot more.
So if your business website isn’t mobile friendly (also called responsive) it could cost you a lot of business.
So if you’re redesigning your website, make sure it’s compatible with smartphones and mobile devices with a responsive design that’s easy to navigate, no matter what screen size your visitor is using.
Add social media functionality
If your website was built several years ago, you might not be set up to connect with customers on social media. Adding social share buttons allows readers to share your content, which improves your SEO and brand visibility.
Plus, adding links to your social media accounts helps you build relationships with your potential customers. It also provides an instant way to share deals and offers with enthusiastic consumers.